YOU WANT TO START A BUSINESS?:
8 Steps to Take Before Making the Leap
D. Hess and Charles F. Goetz
here to visit the So You Want To Start A Business web site
More than 5,000,000
new businesses are started each year
but 70% of them will
fail. Now, two renowned experts on entrepreneurship identify the
8 killer mistakes that cause most business failuresand
give you the knowledge, tools, and hands-on advice to avoid them,
so you can build a business that thrives. Unlike other books on
entrepreneurship, this book focuses on the crucial operational
issues associated with consistent profitability. Youll learn
how to identify the right opportunities and customers; design
winning products and services; set the right prices; overcome
customer inertia; avoid common day-to-day management mistakes;
find and keep good employees; and finally, smoothly manage growth.
Throughout, the authors draw on real life entrepreneurial experiences,
case studies, and leading-edge research. Theres nothing
theoretical here: This is fast-paced, 100% practical advice you
can use to make your business dreams and goals come truestarting
What really makes
a successful entrepreneur?
What they do, how they act...and how to find your best path
to business success
Get the 3 Ws
right from the start
What will you sell, who will buy itand why will they
55 simple, indispensable
rules for success
What you must know about customers, competitors, and your
The art and science
of managing people, operations, and growth
Create processes, set priorities, maximize quality, measure
peopleand improve every day
here for Amazon Reviews
"Hess and Goetz present a roadmap for how to avoid the things
that can cause you to stumble and how to build a business the
CEO, TechTurn.com, Austin, TX
"When I started my graphic design business, I knew I had
enough talent to impress and keep my clients, but I struggled
with the day to day running of the business. So, You Want To Start
A Business? is the blueprint I needed to get organized and put
all the right things in place."
Owner, Creative Counterpart
"I used So, You
Want to Start a Business? to restructure my furniture hardware
company. The book was full of applicable information that I have
used and will continue to incorporate into my company. I couldn't
ask for a better resource."
- Adam Prestwood
Vice President, Pampco, Inc.
advice to anyone starting a business. A great short course in
- Billy D. Prim
Chairman and CEO, Primo Water Corporation, Winston-Salem, NC
"This is exactly
the kind of book first time entrepreneurs always needed but was
never available. Everyone who is thinking about becoming an entrepreneur
must read this book."
- Dr. E.W. Leonard
Associate Dean, Executive MBA Program, Goizueta Business School,
"Here is the straight
story about being a successful entrepreneur from people who have
been one and taught many. Clear, practical, and concise, this
book delivers the goods."
- Andy Fleming
Principal, Core Growth Partners, Atlanta, GA
for building and growing a sustainable business."
- Andrew Bourne
CEO, WayPoint Technologies, Phoenix, AZ
book has helped me improve my services and make clients feel appreciated,
respected, and most of all, like they're getting a great service
at a fair price."
- Sammy Starnes
Owner, Hair Concepts, Inc.
"A treasure trove
of information! I just started my company, and I have to say that
this book helped me make the right decisions from the very beginning."
- Derica Justice
Owner, Bon Bini Print & Design
"This is a great
practical guide with lessons and insights for anyone who want
to start a business. You will go back to it again and again."
- Ned Morgens
CEO, SarahCare.com, Atlanta, GA
"Whether you are
a striving young entrepreneur or a middle-aged person with the
courage to trust your wits, this book is indispensible."
- Ben Dyer
General Partner, Cordova Ventures, Atlanta, GA
"A must read for
entrepreneurs who want to know what it really takes to launch
a successful small business."
- Jay Myers
CEO, Interactive Solutions, Inc., Memphis, TN
"A precise, pragmatic,
wisdom-dropping, rich read. The authors walk the talk."
- Jim Christian
CEO, Kandumedia.com, Denver, CO
"A powerful book
full of good how-to advice."
- Philippe Sommer
Director of Entrepreneurship Programs, Batten Institute, Darden
School of Business, Charlottesville, VA
"This book is
a great primer and an excellent reference book for an entrepreneur."
- Walter Negley
CEO, TSP, Houston, TX